Senior Product / UX Designer
SF Bay Area
hi@mark-b.com

I make complex products usable.
AI, dense data, unfamiliar domains.
From the first ambiguous question to the details that ship.the shipped detail, I own the direction and the design.

Selected clients
Selected clients — Khosla Ventures, Google, Zelle, Q Bio, LexisNexis, Paze, Bloomberg, Capital One
Selected work
AI Fitness CoachingEmbedded Product DesignUser Journey MappingUser PersonasEcosystem MappingCompetitive & Landscape ResearchGoal-Setting UXOnsite Workshop Facilitation5-Year Product Vision
Google Motus — AI fitness coaching interface

Google Motus

I joined Google + EXOS's Motus team and helped ship its AI coach — plus a steady run of platform features.
RoleEmbedded product designer — daily huddles, weekly syncs (issued a Google LDAP)
TeamAwasu Design, embedded with Motus (Google CAML × EXOS)
ClientGoogle — CAML AI research / Motus
Year2022–2024
AI Fitness CoachingEmbedded Product DesignUser Journey MappingUser PersonasEcosystem MappingCompetitive & Landscape ResearchGoal-Setting UXOnsite Workshop Facilitation5-Year Product Vision
LexisNexis Litigation Analytics

LexisNexis Litigation Analytics

I joined Google + EXOS's Motus team and helped ship its AI coach — plus a steady run of platform features.
RoleEmbedded product designer — daily huddles, weekly syncs (issued a Google LDAP)
TeamAwasu Design, embedded with Motus (Google CAML × EXOS)
ClientGoogle — CAML AI research / Motus
Year2022–2024
AI Fitness CoachingEmbedded Product DesignUser Journey MappingUser PersonasEcosystem MappingCompetitive & Landscape ResearchGoal-Setting UXOnsite Workshop Facilitation5-Year Product Vision
Q Bio BioVault

Q Bio BioVault

I joined Google + EXOS's Motus team and helped ship its AI coach — plus a steady run of platform features.
RoleEmbedded product designer — daily huddles, weekly syncs (issued a Google LDAP)
TeamAwasu Design, embedded with Motus (Google CAML × EXOS)
ClientGoogle — CAML AI research / Motus
Year2022–2024
AI Fitness CoachingEmbedded Product DesignUser Journey MappingUser PersonasEcosystem MappingCompetitive & Landscape ResearchGoal-Setting UXOnsite Workshop Facilitation5-Year Product Vision
Google Weather

Google Weather

I joined Google + EXOS's Motus team and helped ship its AI coach — plus a steady run of platform features.
RoleEmbedded product designer — daily huddles, weekly syncs (issued a Google LDAP)
TeamAwasu Design, embedded with Motus (Google CAML × EXOS)
ClientGoogle — CAML AI research / Motus
Year2022–2024
Selected clients

Twelve years across fintech, health, legal, and frontier AI.

Payments & Fintech

Paze · Zelle · Early Warning Services · Wells Fargo · Capital One · First Republic Bank · Silicon Valley Bank · LendingClub · Blackhawk Network · NimbleCommerce · Hall Capital Partners · Opendoor · GoDaddy Poynt

Health & Bio

Q Bio · Connie Health · Novellia · Evernow · Bay Labs · Openwater

Legal, Risk & Decision-Support

LexisNexis · Lex Machina · Certos · INDATA · Gartner · Bloomberg · Voltaiq

AI, Frontier & Enterprise

Google (Motus · Anthromet · Ludo) · Nextracker · Ensighten · Tectus · Fiveable · TrustedPeer · Cruiseable · BizOptimy · Dental Intel · ThisLife · Matchly · Immersed Games · WeThrive · WordsLiive · Almost Fun

About · Now

I do my best thinking on genuinely hard, systems-level problems.

I'm a senior product designer in the SF Bay Area, working at the intersection of AI and complex decision-support systems — fintech, AI research, healthtech, and legal.

I work through Awasu Design across product, brand, presentation, and strategy — embedded with a team or advising on direction, depending on what the problem needs. I take on select work.

I align cross-functional teams, lead execution through scalable, system-level design, and mentor the designers around me.

Let's talk.

Best for senior product, AI, and decision-support work — embedded or advisory.

Thanks for stopping by. — Mark

Experiments